SEO, Search Engine Optimization
What is Search Engine Optimization, SEO
SEO or Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results. The further up the list your website is ranked, the more traffic you can expect. SEO can target different types of search such as Image Search, Local Search, Video Search, News Search, Blog Search and more.
Why Optimize your website
When optimizing a website using SEO, we consider how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Become search friendly
The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.